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In GU-Green Umbrella we are convinced that the trend 'Smart eco' trend is growing further. That means that consumers, increasingly, are fully aware of their purchasing, are demanding on brands, and claim to be fully informed.

What are organic products?

The growing tendency of consuming bio, eco, organic or natural products has led to some confusion about the meaning of each of these terms. It is not the same 'Bio' that 'Eco', nor 'recycled' that 'recyclable'.

Knowing the meaning of all those concepts relating to the 'green' will help you in understanding the features of each product.